OUR 3P PROCESS

3 STEPS TO SUCCESS

WordWriters are wired to achieve success using metrics that matter to you. We dig deep to understand your Story and work diligently to share it with every audience who needs to see, hear or experience it.

1. PLAN

We work with you to build a plan centered on your unique Story, one whose goals, objectives, audience research and tactics are aligned to deliver ROI. It's not just about your story, it's about sharing your story in a way that delivers measurable results.

2. PYRAMID

We distill and organize the key messages that bring your story to life through a powerful tool that prioritizes what you want to say and how. Your message pyramid can be shared with and used by your entire team to ensure message consistency.

3. PESO

Today's marketing landscape gives you more options to share your story. It also demands that you work smarter, with more focus. We follow the industry-leading PESO model to share the right mix of Paid, Earned, Shared and Owned content.

APPLYING PESO

In the initial StoryPlotting phase of our StoryCrafting® process, the plan and message pyramid are essential tools that bring your Capital S Story to life. The second phase, StorySharing, is all about applying PESO.

Chart - Plan - Pyramid - Media

WordWrite

611 William Penn Place, Suite 501 
Pittsburgh, PA 15219
Call us: 412-246-0340

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