If you’re like me, you understand and wholeheartedly support the value of lifelong learning. That’s one reason why I’m so passionate about the industry I’m in. I’d be completely lost if I wasn’t continually learning to keep up with the ever-changing landscape that is public relations and marketing.
That’s also why I’m such a big believer in HubSpot and the concept of inbound marketing. I mean, come on, do those HubSpotters ever stop learning and educating us on inbound best practices and developments on the platform?
They have even established communities of user groups in over 90 cities to help marketers in
each region share best practices and advice with other professionals.
According to Sarah Papachristos, HubSpot User Group (HUG) Program Manager, “HubSpot User Groups are an excellent, free educational resource for HubSpot customers in their local community. Attending a HUG is the best way to connect, learn and have your questions answered from other inbound marketers in your community.”
As the HubSpot User Group Leaders in Pittsburgh, the WordWrite team is thrilled to plan and host multiple meetups each year—this year we are on track for five! These meetups are great to learn from other professionals in the area—HubSpot customers or not—on their tips and tricks on executing inbound marketing campaigns. The best part is that the information shared at these meetups could apply to any company that’s blogging, using social media or email marketing.
The beauty of the HUGs (aside from the free food) is that you’re able to network with other individuals who are executing marketing campaigns that encompass blogging, social media and email marketing—whether or not on the HubSpot platform—and you can still learn from their insight on what’s worked and what hasn’t.
Take it from Ashley Falkowski, Office Manager at SMI Aware, as she says, “Pittsburgh HUG events are a place to connect with others using the product and share ideas and strategies for greater inbound marketing success. HUG events are welcoming, informative and educational. I learn something new at each event and am always excited to implement the ideas shared into my own marketing strategies!”
We’ve shared a great deal of information this year at meetups in Pittsburgh.
In February, we hosted HubSpotter Rachel Goodman who shared an array of insights on social media. She dove into the real difference between social prospecting and social monitoring, what social prospecting is all about and why your business should be doing it, and shared examples of real HubSpot customers who are using HubSpot’s Social Inbox in innovative—and successful—ways. She also gave a live demo of how to use the Social Inbox tool within the HubSpot platform.
We switched it up a bit in April and hosted a panel discussion of actual HubSpot customers in the Pittsburgh area. They each spoke on four different areas within the inbound methodology. From workflows to email marketing, blogging to landing pages, our panelists discussed how these tools in HubSpot have made their lives much easier.
Now, this week, we’re hosting another HubSpotter, Jillian Day, who will be outlining best practices and tips for executing the best inbound marketing campaign possible. She will be sharing some great tips and tricks that apply throughout the entire inbound marketing methodology, so don’t worry if you’re just blogging or using social media—there will be tips that apply to you!
Join us at Perlé (25 Market Square, Pittsburgh, PA 15222) this Wednesday, August 20 from 4 p.m. until 6 p.m. to see what HUG meetups are all about and get advice straight from a HubSpotter. Register now!
______
Christy Goodman is senior account executive for WordWrite Communications. She can
bereached at christy.goodman@wordwritepr.com and on Twitter @christylgoodman.
