But wait, as a marketer shouldn’t I be concerned with the technological advancements developed to tune out what I’ve spent so much time creating? Smart marketers have learned that outbound marketing isn’t an effective strategy anymore and inbound marketing is, well … in.
So what is inbound marketing? It’s creating a strategy to “get found” by people who are already learning about and shopping in your industry. Your website serves as a new sales channel and in fact, the very hub of the entire process. By creating compelling content, you naturally attract visitors through search engines, blogs and social media.
Traditional marketing tactics push your messages and products onto your prospects. With inbound marketing you create interesting content and push it out via multiple channels including social media and email marketing to pull those qualified prospects in. Once you’ve got them on the hook, you bring them to a targeted landing page where they are willing to give up their personal information and convert to a lead.
A lot of tactics must be considered for a comprehensive and effective inbound marketing plan. These include, search engine optimization, blogging, social media, lead nurturing campaigns and analysis to see what your prospects are interested in.
At WordWrite we help our clients produce and execute successful inbound marketing plans using Hubspot, the best all-in-one inbound marketing platform in the world. Our inbound marketing process coupled with our public relations techniques give our clients a comprehensive communications and sales channel. For more information about inbound marketing download our whitepaper, Inbound Marketing 101.
What are your thoughts on the debate of inbound vs. outbound marketing? Share them in the comments below.
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Emma Walter is an account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.
