I’ve been hunting quite a bit the past few months. In fact, I was hunting in the north central part of the state on Saturday, where the ground was snow covered. I saw a set of rather large tracks that didn’t quite look human, but I didn’t think they were bear tracks, either. Of course, the melting snow and age of the tracks helped to make them unrecognizable, so much so that I wondered whether a sasquatch could be close by. But I quickly dispelled such thoughts as fanciful at best, stupid at worst. 
That is, until breaking news today out of North Korea: unicorns exist. In fact, North Korean archeologists recently reconfirmed a lair of the unicorn rode by King Tongmyong, according to Korean Central News Agency. I’m not sure who King Tongmyong is, but I suspect he may be the evil king who is obsessed with attempting to capture the world’s unicorns from 1982’s “The Last Unicorn.”
We often write about what makes a great story – rooted in fact, told by fluent storytellers and continually measured against the audience to make sure it’s being heard and understood. I suppose looking at examples of bad stories can provide good insight, too, at least into what NOT to do.
If nothing else, the story was a great afternoon pick-me-up.
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Jason Snyder is a senior vice president for WordWrite Communications.
