Finding Your Capital S Story

The best stories are those that move hearts and change minds. That is a guiding principle Paul Furiga used when he founded WordWrite, and it remains so today. It’s also the core theme behind “Finding Your Capital S Story: Why your Story Drives your Brand.”

Furiga’s book takes readers on a comprehensive journey into the art and science of storytelling, using expert findings, anecdotes from titans of industry and even our own biology to explain how a business’s authentic story is its best marketing tool. It all ties into the concept of a Capital S Story — the story above all stories, the one that answers why someone would buy from you, work for you, invest in you or partner with you.

Fill out the form below to read a sample chapter from the book, and be sure to purchase your copy on Amazon!