Healthcare Marketing

Every healthcare organization has a unique Story. We uncover, develop and share that Story to drive the best results.

how we share your story

Diagnose before you prescribe — that’s our mantra. You have to understand your unique, compelling and memorable Story first, so your healthcare company has the right strategy to deliver the best results from your marketing. We collaboratively uncover and develop your story, then we share it through the right mix of:

  • Paid (digital ads, etc.)
  • Earned (media relations)
  • Shared (social media)
  • Owned (thought leadership)

Healthcare marketing

Your marketing matters

The most common problems experienced in healthcare marketing are:
  • Growth that’s stuck or inconsistent
  • Your professionals and staff aren’t sharing the real story of the organization, internally or externally
  • Patients, partners, investors and others can’t understand what makes you different
  • You’re having issues recruiting
  • You have a limited marketing strategy or perhaps none at all
  • The ROI on your marketing is either nonexistent or unknown
Before engaging in any marketing efforts, you must first find your organization’s Capital S Story. Click below to download our step-by-step guide to WordWrite’s StoryCrafting process.
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enhance your strategy

Growth starts here.

Powering every healthcare organization is a unique story that makes it stand out. Do you know how to capitalize on your Story and share it? Far too often, healthcare marketing is about sharing the same general story about “saving lives” or “improving health outcomes.” Yet that’s the story all healthcare organizations share. What about your “why” makes your organization’s approach better or different? That’s your Story!
Learn how we helped an eye care group share their Capital S Story

77,000

Healthcare searches are performed online every minute.

79%

of users look to social media to answer specific personal healthcare questions.

64.7%

of all traffic to online medical information forms comes from search ads.

Resources for Healthcare Leaders

Drop us a line.

Our team knows what healthcare marketing strategy is needed to set you apart from other leaders in the healthcare industry. Reach out to begin sharing your organization’s authentic story.
Contact us