By now you’ve probably jumped on the business blog bandwagon. You probably know that businesses who blog receive 55 percent more web visitors than those who don’t and blogging B2B companies get 67 percent more leads per month than those who don’t. But did you know, the more you blog the more benefits you’ll see? In fact, companies that blog 20 or more times a month see the most return in traffic and leads. 
Now I know what you’re thinking, with my limited resources, how am I supposed to churn out at least 20 blog posts a month? I understand where you’re coming from, because blogs can take away precious time from your already hectic day. Here are a few ways to help ease your blogging load.
Create a corporate blog with multiple authors
One of the easiest and oftentimes most overlooked ways to reduce your blogging burden is to open up the blog to multiple authors in your organization. This is a great way for a variety of people to share their expertise and establish themselves as thought leaders.
We employ this strategy here at WordWrite, and in order to keep ourselves organized and consistent we create a monthly blogging schedule.
Have weekly or monthly features
This is yet another strategy we use to keep our blog posts fresh. Half the battle of blogging is coming up with a topic to write about. By developing a re-occurring feature, you already have a general idea of what to write about. Also, posts like this will often bring visitors to your blog multiple times. Readers will become aware of your schedule and check back to read the content they enjoyed before.
Invite guess bloggers to post
Guest bloggers are a blog manager’s best friend. Not only do they populate your blog with fresh, outside perspectives they also bring along a completely new audience. Give them a few parameters and send them on their way. Guest bloggers will most likely share their blog post with their followers, which will gain further exposure of your blog.
If you’re lucky enough to have a few dedicated guest bloggers, consider working their posts into your blogging schedule. This will help you see how many posts you need to prepare internally to hit the 20 per month goal.
Repurpose existing content
Just because you wrote a blog post a year ago doesn’t mean you can never reference it. Many times topics are recycled and stories become relevant in the news again. If you have significant previously published content consider using it. By tying it to today’s events, you can add a fresh perspective to it.
A business blog can bring many benefits to your organization. Keeping it consistently updated with fresh content is challenging, but by employing several easy tactics you’ll be building web site visitors and leads month over month.
Are you interested in learning more about what it takes to tip the inbound marketing scale? Download these marketing benchmarks to learn the effort needed to see the results you want.
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Emma Walter is a senior account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.
