If you’re a HubSpot user, you know the breadth of the platform’s capabilities for inbound marketing. If you’re not a HubSpot user, you’re really missing out. And if you don’t know what inbound marketing is, that’s OK, read this post and come back!
As for me, I still feel like I’m learning something new every time I log into HubSpot. I’m either finding a new feature that I hadn’t known about before or learning a new technique to simplify inbound marketing. And I’m in favor of anything that makes my life easier.
Of all the HubSpot tools that make any marketer’s daily responsibilities easier, I do have my favorites. Here are my top three:
Social Media Publishing
This tool integrates countless social media properties so you can compose and schedule messages across multiple social media platforms — all from the same dashboard that houses your email campaigns, website creation, contacts database, and more. That’s a whole lot of content management under one roof.
HubSpot also provides marketers with the ability to view the interaction history of those who connect with your brand on social media. And those interactions are integrated into HubSpot’s analytics suite. Want to measure conversation, reach, and engagement, amongst other metrics, across all social media platforms? Want that data from now to the beginning of time? Done and done.
Website Building
I’m no website designer. I wouldn’t be able to even spell HTML if it were longer than four letters. But HubSpot makes it easier than easy to create, maintain and update a website. HubSpot’s split screens make it easy to view your real-time changes and how they will appear on the website when you publish them. The content module makes the process foolproof.
HubSpot’s available A/B testing feature adds great impact to your content strategy. Want to test elements of a website page to find out what’s working? Yes please. Want to view analytical data to see what’s driving the most traffic and conversations? You can do both in HubSpot.
It’s also simple to integrate calls-to-action, landing pages, and forms on a website page. The creation tool makes it easy to view the tracking and analytics that can be measured each time you create or edit a page.
Analytics
At the end of the day, data rules — and HubSpot’s analytics tool is king. The comprehensive suite of measurement tools provides up-to-the-minute data on just about any relevant website metric. Who’s opening and clicking through your email marketing campaign? What offers are the most downloaded by prospective customers? What social media content is resonating and what’s not? The HubSpot analytics suite will track and report this data.
Among the many capabilities that the HubSpot platform offers, these three tools have stolen my marketing heart. They make my job so much easier by simplifying and streamlining activities that otherwise would require multiple platforms and a lot of time.
If you want to learn more about these capabilities and how you can use them to improve your marketing, download our guide to inbound marketing (below).
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Christy Goodman is senior account executive for WordWrite Communications. She can be reached at christy.goodman@wordwritepr.com and on Twitter @christylgoodman.
