LK header
LK photo (6)


Business Development and Sales Manager

When it comes to all things business development, Lisa is our go-to professional, working closely with current and future partners to find the best-fit solutions for their needs. Her daily work involves nurturing relationships, managing StoryCrafting inquiries and creating custom proposals for clients. Lisa is responsible for everything sales, so chances are, she’ll be one of the first WordWriters you interact with on the team.

In her past life, Lisa worked as a sales executive in the insurance and finance worlds, where she sold payment and technology options to insurance agencies for several years. Her career moved her from Missouri to Arizona, where she continued to work in the insurance industry before joining the WordWrite team in 2022.

Lisa graduated in 2017 with a business administration degree from the University of Missouri. She minored in psychology and achieved certificates in sales, human resources, risk management and insurance, and multicultural studies.

In her free time, you’ll find Lisa relentlessly cheering on her Pittsburgh Steelers or playing with her beloved puppy, Bruce. She loves soaking up the Arizona sunshine on hikes, or on a patio with family and friends (and maybe a craft beer or two).



  1. In college, she went skydiving over Queenstown, New Zealand, with the word “STEELERS” written across her hands (and yes, it came with awesome pictures).
  2. Lisa grew up in St. Louis as an avid Cardinal baseball and Blues hockey fan, but her Steeler fandom came from family ties in West Virginia.
  3. She loves live music and concerts, no matter the genre. However, you’ll most likely find her at a country concert wearing her cowboy boots.
You miss 100% of the shots you don't take. – Wayne Gretzky                                                                                                – Michael Scott, The Office


Nurturing relationships with clients
Managing inquiries related to StoryCrafting
Working on proposals for clients
Watching her favorite sports teams and attending concerts
Playing with Bruce