By Paul Furiga
Recently, I had the honor of speaking to the Cleveland chapter of IABC about the power of storytelling to deliver business success in communications, especially marketing and public relations.
It’s a subject we know well at WordWrite. We’ve spent the last few years developing our own method of storytelling for communications success, StoryCrafting. Several of our clients are currently using StoryCrafting to improve their communications and more importantly, their business results.
The opportunity to speak to a room of talented communicators from organizations as varied as the Case Western Reserve University Department of Family Medicine, the Federal Reserve Bank of Cleveland, Lubrizol, Progressive Insurance and the St. Luke’s Foundation reminded me that, regardless of what we do on a daily basis, or where we work, the common hunger for a story well told unites us. We all want the appropriate “happy ending” for our own story, whether it’s for a for-profit company or non-profit social service agency.
You don’t have to be a marketing pro or PR guru to understand the importance of a story well told. In fact, the entire reason we’ve focused on storytelling and StoryCrafting at WordWrite is because you don’t need a special degree or training to understand the power of storytelling — it’s universal. And that is the core of its power to deliver remarkable results.
At WordWrite, we have learned that understanding the power of storytelling is one thing — putting it into practice is something else. So we’ve developed many tools to help our clients translate their enthusiastic approval of a good concept into solid practice.
It’s my pleasure to share some of the tools with you. Please click here to download three key tools we use at WordWrite to help our clients bring their stories to life. We look forward to your feedback on them as you explore the creation of your own story and your own “happy ending.”
_____
Paul Furiga is president and CEO of WordWrite Communications.
