Social Media Tool of the Month: Crowdbooster – How it’s setting itself apart

There are numerous social media tools available for business owners and public relations professionals. Most have similar features, and each must find a way to set themselves apart in the competitive world of social media tools. While Crowdbooster, a recent addition to the social media world, has similarities of other social media tools, it has many unique features that can be very valuable to your social media plan. Here are some reasons why you should consider using Crowdbooster.

Top Retweeters

Crowdbooster features a simple user interface with colorful charts and graphs that are easy to use and pleasing to the eye. One benefit is the ability to see who retweets your information and what impressions they generated. This helps you learn who the influencers of your brand are and how many people each of those influencers reach. Crowdbooster doesn’t just count regular retweets it also looks for RT and Via tweets, to give you the most accurate count.

List of Influential Followers

It is important to follow and engage with influencers who follow and communicate with your brand. Often, we are too busy focusing on the actual conversation of our social media plan, and monitoring our followers is an afterthought.  Crowdbooster helps by alerting you when an influencer has followed your brand. Influencers are suggested based on interest, keywords and follower ratio.

Crowdbooster Recommendation

When working on a social media plan you want to find the best time to send updates. Consider when your followers are most active to be sure to get the broadest reach. Crowdbooster analyzes your Twitter stream to see when your followers are most engaged. It then recommends times when you should schedule or post your updates.

These three features can help take your social media plan to the next level. Yes, with a little elbow grease you could figure each of these out on your own, but if there is a free tool out there to make it easier, why wouldn’t you use it? I suggest giving Crowdbooster a try if you aren’t using it yet. When you first sign up it will look just like your typical social media tool, but give it a week or so to collect data and it will start to “wow” you like it has me. Let us know your thoughts after you test it out. If you are using it already, how has it helped you enhance your social media plan?

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Emma Walter is an assistant account executive for WordWrite Communications. You can find her on Twitter @emmasreallytall.