Storylines Live

Episode 1: Storytelling, Influence Marketing and the Pittsburgh Pirates with Jason Falls

Jason Falls is a leading digital strategist, author,speakerand thinker in the digital and social media marketing industry. He also founded and serves as executive producer of the Marketing Podcast Network. In this episode of Storylines Live, we spoke with Jason about the importance of harnessing your story, influence marketing, and the best ways to drive action from your strategy.

Key Takeaways

Storytelling is essential for successful marketing because it creates an emotional connection with the audience.
Strong, long-term relationships are more valuable than short-term successes.
While traditional influencer marketing focuses on individuals with large followings, “influence marketing” influences audiences to take action, which expands the scope of what can be achieved.
Brands are now more focused on engaging content and authentic connections, rather than just purchasing followers.
User-generated content has become a cornerstone of modern marketing; it is more cost-effective and impactful, as it resonates with audiences and can be repurposed across different platforms.
Personal experiencesand memories can influence and enhance one’s marketing efforts.

Timestamps

00:15Host Introduction
00:53Guest Introduction: Jason Falls
01:51Jason’s Current Work
02:34The Birth of Marketing Podcast Network4:52About Jason’s Podcast: Winfluence5:33Philosophy on Storytelling
10:20Personal Connections and Archetypes
12:18Jason’s Early Career and Building a Network
14:47Jason’s Perspective on Influencer Marketing and its Evolution
19:30Scaling User-Generated Content
21:00Social Media Platforms and their Shifting Dynamics
23:00Jason’s Connection with the Pittsburgh Pirates
29:00How to Connect with Jason Online