Ben Christensen is the Founder and CEO of Cambium. The company’s story began where his life did, in rural New Mexico. A childhood immersed in woodworking and science instilled in Christensen a deep understanding of sustainable wood use and climate action. He spent a considerable time learning the extent of the challenges posed by wood waste management. In this episode of Storylines Live, Paul and Ben dive into using stories to build connections and add value to business models.
Storylines Live
Episode 16: From Passion to Purpose: Transforming Your Business Model to Make an Impact with Ben Christensen
Key Takeaways
- Cambium works to keep wood sourcing local, reducing carbon emissions and supporting domestic manufacturing instead of relying on global supply chains.
- Cambium’s platform,Trace, provides full supply chain visibility, ensuring accountability and sustainability in the wood industry.
- Cambium partners with major brands to repurpose salvaged wood, preventing unnecessary waste and emissions from burning or discarding valuable materials.
- By improving inefficiencies in the wood supply chain, Cambium’s approach has the potential to make a large-scale impact on reducing carbon emissions.
- CEO Ben Christensen emphasizes the importance of consistency and execution, a mindset reinforced by endurance activities like ultramarathon running.
Timestamps
- 01:44Host Introduction
- 02:30Guest Introduction: Ben Christensen
- 04:12About Ben’s Podcast:Between Two Slabs
- 07:48The Creative Act of Building a Company
- 09:02Cambium’s Differentiators
- 14:11The Importance of Consumer Connection and Storytelling
- 18:30Ben as Forbes 30 Under 30
- 22:50The Role of Cambium in Reducing Waste and Repurposing Wood
- 25:00About Cambium’s Technology:Trace
- 27:07Cambium’s Recognition by the World Economic Forum & Its Climate Impact
- 31:58How to Connect with Ben Online
Related Episodes
Connect with Paul and the WordWrite Team
Follow Paul on LinkedIn.
Follow WordWrite on LinkedIn, Instagram, Facebook, and Twitter (X).
Subscribe to WordWrite’s YouTube channel for more marketing tips and tricks.
Learn how WordWrite helps businesses uncover their Capital S Stories.