Storylines Live

Episode 38: Building Success through Trust with Natalie Doyle Oldfield

For more than a decade, Natalie Doyle Oldfield, President of Success Through Trust, Inc. and one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, has consulted with and trained hundreds of companies across the globe to build relationships through her eight key principles of trust. In this episode, Natalie and Paul discuss her professional journey, the importance of partnerships to build the trust necessary for success, and how trust relates to profit.

Key Takeaways

Building trust is paramount for business success, as it directly correlates with customer loyalty, referrals, and continued purchases.
Measuring trust, through tools like the Client Trust Index, provides tangible data to identify areas for improvement and drive strategic change.
Authentic storytelling plays a crucial role in establishing trust by fostering mutual understanding and emotional connection with customers.
Beyond product and technology, a company’s people and how they communicate, serve, and behave are the most critical factors in building trust.
Focusing on transparency and commitment to long-term relationships are essential for maintaining and strengthening trust equity with clients.