Connie Whitman, MBA, is an author, podcast host, and CEO of Changing the Sales Game. She focuses on a unique approach that has led her to years of success in sales, emphasizing love, care, and respect as the critical foundation to any mutually profitable business relationship. In this episode of Storylines Live, we speak with Connie about her experiences and dive into the power of building genuine relationships when selling to clients.
Storylines Live
Episode 4: Love, Care, and Respect: The Keys to an Effective Sales Approach with Connie Whitman
Key Takeaways
- Building trust, respect, and care creates a “castle” of loyalty where clients welcome you in, while competitors using pushy tactics are left on the outside.
- In sales and communication, being clear and concise inspires confidence and drives decision-making.
- Tailored approaches to sales ensure authenticity and help people uncover their “superpower” in sales.
- Follow-up and consistency yield long-term results.
- Use the “70/30 Rule” for client interactions: listen 70% of the time and talk 30%.
Timestamps
- 01:41Host Introduction
- 02:22Guest Introduction: Connie Whitman
- 03:12Connie’s Philosophy Behind Changing the Sales Game
- 04:29About Connie’s Podcasts:Changing the Sales Game and Enlightenment of Change.
- 07:00The Importance of Collaboration and Partnerships in Business
- 11:05The Role of Love, Care, and Respect in Successful Sales
- 13:32The Role of Storytelling in Business and Building Trust17:54“The Three Little Pigs” Reimagined
- 20:19Connie’s Customized Sales Training Approach
- 26:04Connie and Paul’s Collaboration on the BookReady, Connect, Growand its Themes
- 27:55The “70/30 Rule” for Listening
- 30:00How to Connect with Connie Online
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Connect with Connie Whitman
Follow her on LinkedIn.
Listen to her podcasts, Changing the Sales Game and Enlightenment of Change.
Read her book, Ready, Connect, Grow.