In this episode of Storylines Live, Paul speaks with Susan Finch about the power of storytelling in business. With over 30 years of experience in the marketing industry, Susan is passionate about creating and implementing data-driven strategies that help her clients grow their reputation, reach, and authority. As president and owner of Funnel Media Group, she leads a team of experts in producing podcasts, videos, and voiceovers for B2B clients across various sectors. In this episode,Pauland Susan dive into the unexpected benefits of podcasting and highlight the value of storytelling in connecting with others.
Storylines Live
Episode 8: The Power of Stories: Using Connections and Collaboration for Business Growth with Susan Finch
Key Takeaways
- It is important to bebrutally, but gently, honest with clients to foster trust and build strong relationships.
- The best way to help clients is to alleviate tasks outside their core strengths.
- Storytelling is vital when shaping client narratives and building credibility.
- Building and maintaining strong professional relationships is how you keep long-term clients.
- Be upfront with clients about mistakes and resolve them quickly to strengthen credibility and trust with clients.
Timestamps
- 00:10Host Introduction
- 00:39Guest Introduction: Susan Finch
- 01:50The Significance of Podcasting4:19The Value of B2B Storytelling
- 07:49Business Collaboration
- 08:33How Susan’s Story Powers Her Work
- 13:20Building Client Trust Through Storytelling
- 15:45Susan’s Approach to Business
- 21:51What Led Susan to Become an Entrepreneur
- 25:00Why Client Relationships are Built on Trust and Accountability
- 28:21How to Connect with Susan Online
Related Episodes
Connect with Paul and the WordWrite Team
Follow Paul on LinkedIn.
Follow WordWrite on LinkedIn, Instagram, Facebook, and Twitter (X).
Subscribe to WordWrite’s YouTube channel for more marketing tips and tricks.
Learn how WordWrite helps businesses uncover their Capital S Stories.