Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own law practices with proven marketing strategies. Ken has also authored 5 books on marketing and managing law firms. In this episode of Storylines Live, Paul and Ken discuss Ken’s journey as an attorney and marketing expert and the mistakes to avoid when growing your law practice.
Storylines Live
Episode 9: Building Your Practice: How Effective Marketing Strategies Can Help Lawyers Grow Their Firms with Ken Hardison
Key Takeaways
- Training staff to handle calls effectively and answer key client questions is crucial for success.
- Attorneys must be able to clearly articulate why a potential client needs a lawyer and why they should choose them over competitors.
- Providing valuable, educational content to clients can build trust and lead to better conversions.
- Successful attorneys build relationships with external partners, such as doctors, rehab centers, and other professionals, who can refer clients to them when needed.
- The rise of digital marketing, content creation tools, and AI is transforming the way attorneys reach and engage clients.
Timestamps
- 01:42Host Introduction
- 02:27Guest Introduction: Ken Hardison
- 03:49About Ken’s Podcast: Grown Your Law Firm
- 04:40Ken’s Capital “S” Story
- 08:05Archetypal Storytelling
- 09:44How Ken’s Story Informs His Work
- 11:12The Importance of Systems and Infrastructure
- 14:03The Role of Storytelling in Personal Injury Cases
- 18:26Setting the Right Messaging
- 19:36Understanding Client Pain Points
- 22:47The Importance of Building Relationships with External Partners
- 24:02Emerging Trends in Legal Marketing
- 31:11How to Connect with Ken Online
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