Storylines Live Episode 1: Maximizing the Value of User-Generated Content with Jason Falls Discover valuable insights on maximizing the value of user-generated content (UGC) during our conversation with digital strategist Jason Falls.
WHOGAS & WIIFM: What a Pair of Absurd Acronyms Reveal About Effective Business Storytelling Before diving into any marketing campaign, ask yourself WHOGAS or WIIFM. The answer might just help you learn more about your own story and your audiences.