Commitment, Growth, Stability and Quality: A Health Care Story
Health care communications: telling your hospital’s story.
Tag: healthcare,story
What does dialogue really mean as part of a strategic communications strategy?
Dialogue is central to any strategic communications plan.
Health care today: cost, quality central to a strategic marketing plan
A hospital’s strategic marketing plan should tell a story of cost, quality and service.
A good first step: meaning and transparency in health care marketing
In health care, context, authenticity and storytelling should drive public relations.
In UPMC-Highmark war, brand and billboards lack context, miss target
In health care, context, authenticity and storytelling should drive public relations.
Scrap the billboard. Health care today demands meaningful storytelling
Health care is undergoing rapid change. Health system communications should, too: why storytelling is necessary.
Champagne and CPR: one health care system celebrates, another is on the ropes
Hospitals need an effective public relations strategy to defend tax-exempt status.
Worn healthcare ads have flash, but PR strategy must focus on Story
How credible are healthcare advertising campaigns if they don’t place emphasis on your business Story?
Can a health system’s “brand” really tell its story?
Healthcare systems need to go beyond their brand and establish their story to position themselves for future growth.