Integrated marketing communications is dead — here’s what’s next
Marketers are supposed to be hip — trendsetters, the first to buy the new gadget, to try the latest thing, the pop culture savants who drive everybody else to consume something new.
Marketers are supposed to be hip — trendsetters, the first to buy the new gadget, to try the latest thing, the pop culture savants who drive everybody else to consume something new.