
How to Use Social Media to Demonstrate Thought Leadership
When executed well, social media can boost your industry authority and drive prospective customers to your business.

When executed well, social media can boost your industry authority and drive prospective customers to your business.
Before we begin, I want to offer a disclaimer: This is not an article on how to be a “social media guru,” a “social media ninja,” or any other over-the-top title that some of us like to use to describe our profession
While reading through some of my favorite tech websites, blogs and magazines, I came across an article headline on Wired that left me outraged, “How to Buy Friends and Influence People on Facebook.” I couldn’t believe that a reputable publication was not