Malcolm Gladwell: Storytelling to understand global transformation
At Inbound 2014, Malcolm Gladwell shared the characteristics of great entrepreneurs in the stories of Malcom McLean, Ingvar Kamprad and Steve Jobs.
Tag: inbound marketing,story
Simon Sinek: Storytelling, selfless leaders and the meaning of Why
In one of the most viewed TED talks of all time, author Simon Sinek answered the question, “Why start with why.”
Video is content, too!
The written word is a powerful tool when it comes to storytelling, but it doesn’t have to be the only tool.
Native advertising and the value of strategic communications
The sideshow caused by “native advertising” is a distraction from the main event: strategic marketing has changed for the better in the 21st century.
A storytelling triumph: All good algorithms need adult supervision
I argue that storytelling and context trump algorithms for Internet success. Turns out the New York Times reports I’m right.