Tag: media relations,public relations

Five Tips for Securing Television Coverage

Have you ever wondered why certain things make television news and others seem to be ignored? We all do—even those of us who work with the news media every day. It’s like a mystery to solve and only the assignment

Media relations: letting go of control

As communicators, we have a natural tendency to want to control things – a message, a story, an interview, a planned event, etc. We’re also cynical by nature, not because we’re characteristically negative, but because we are trained to anticipate