What’s in a name? A paid ad by any other name is still a paid ad
Paid advertising is sometimes an essential part of marketing but earned media conveys legitimacy and honesty that paid content lacks.
Tag: media relations,story
Of meaning, news and civility.
If journalism and news is to matter then our comments about the news matters too.
A Famous Springsteen Prophecy and the Future of PR
By John DuranteIn 1974 then rock critic Jon Landau wrote what was to become one of the most prophetic lines in 20th century entertainment journalism.