
What’s in a name? A paid ad by any other name is still a paid ad
Paid advertising is sometimes an essential part of marketing but earned media conveys legitimacy and honesty that paid content lacks.

Paid advertising is sometimes an essential part of marketing but earned media conveys legitimacy and honesty that paid content lacks.

If journalism and news is to matter then our comments about the news matters too.

By John DuranteIn 1974 then rock critic Jon Landau wrote what was to become one of the most prophetic lines in 20th century entertainment journalism.