By John Durante New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new” attempts at pressing their point by returning to the “old” form
Instead of nearly $700 million in ads promoting health care reform, how about adding more faces to the grass-roots educational efforts
For several years now, marketers have been trying to convince business leaders around the world that storytelling is a great way to sell.
Professional services organizations can truly demonstrate their value to clients by telling their “Story” with a capital “S.”
The Professional services industry can gain value by focusing less on building their brand and more on their Story.
A tagline does not provide a true connection, true influence or true motivation to make a business decision. It’s simply a byproduct of your story.
By John Durante
The CBS magazine show Sunday Morning recently profiled the widespread meltdown in the conventional American newspaper industry. Amo
