A Journalist’s “Beautiful” Business Lesson Unrelated to Media Relations
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Tag: story
The Hero’s Journey: Storytelling Lessons From the Olympics
For the next two weeks, as the Olympic games play out in Sochi, the world will be treated to one repeating story line, over and over again: the hero’s journey.
Not blogging is not an option
Regardless of industry, not blogging is not an option.
Will 2014 be the year of Authentic Storytelling?
2014 offers enormous potential for the marketing world to finally, and broadly, embrace the topic of authentic storytelling.
Digital storytelling goes authentic, thanks to Chipotle’s Scarecrow
Marketers are becoming digital storytellers. The best example is Chipotle’s viral video story made in collaboration with Moonbot Studios, “The Scarecrow.”
Digital storytelling goes authentic, thanks to Chipotle’s Scarecrow
In the classic film, The Wizard of Oz, a motley crew of a tin man, a cowardly lion and a scarecrow join forces with a girl from Kansas for an adventure that reminds us that, at least in the movies, “there’s
Great Storyteller returns to sports
Once again we will now have the nightly opportunity to watch a master storyteller, Keith Olbermann in action.
Manufacturers Unite: Using Your Website To Tell Your Piece of the Comeback Story
The comeback story of American manufacturing is finally getting its day in the spotlight. Two filmmakers, Vincent Vittorio and Nathaniel Thomas McGill, are currently touring 32 American cities to promote their new documentary, American Made Movie, which shows the positive
The Red Cross: Why authentic storytelling beats traditional marketing
One of the most intriguing and powerful examples of storytelling is now underway on the Internet and beyond, thanks to the American Red Cross.