A new Booz & Company survey of 550 CEOs and 325 C-Suite executives reveals that business leaders do not believe in their current approach and don’t think their employees or customers understand their company’s strategy.
Economist Steven Levitt shows it doesn’t take a black-clad “creative” for communications success. It takes the power of authentic storytelling.
The great untold story of Dr. Maurice Hilleman proves the need for authentic stories in business communication.
Great films would never be great without great storytelling. I don’t need Big Data, an Internet data mine or a statistics professor to tell me that.
Business storytelling advocates face skeptical executives who see no return on investment from storytelling. Significant Objects proves them wrong.
Around the world, airlines will soon begin flying Boeing 787 Dreamliners after months of engineering work to figure out why batteries on some of the planes caught fire.
In my last blog, I leapt right off the deep end to argue that storytelling and context trump math and algorithms for Internet success, despite all the hype about artificial intelligence or how math could predict trust or communications success
Internet success is about science, but wonks like Daniel Tunkelang have it wrong when they focus on algorithms. It’s about storytelling and context!
On the Internet today, the Holy Grail is figuring out how in the heck to gain the attention of the masses surfing the tsunami of available content.
