The classic storylines that create success in communications and marketing
What do Carl Jung and Joseph Campbell have to share with us about storytelling? Everything.
Tag: WordWrite Communications,story,storytelling
The Hero’s Journey: Storytelling Lessons From the Olympics
For the next two weeks, as the Olympic games play out in Sochi, the world will be treated to one story line, over and over: the hero’s journey.
The Red Cross: Why authentic storytelling beats traditional marketing
One of the most intriguing and powerful examples of storytelling is now underway on the Internet and beyond, thanks to the American Red Cross.
The science that proves the effectiveness of storytelling in business
For several years now, marketers have been trying to convince business leaders around the world that storytelling is a great way to sell more, engage employees and build reputation.