As social media continues to be a 
valuable and necessary tool for consumer marketers, the B2B (business-to-business) space seems to struggle. According to the new article “The State of B2B Social Media Marketing” by Mashable, a report found that only 32 percent of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46 percent of B2B marketers thought social media was irrelevant. According to Mashable, “while the vast majority (86 percent) of B2B companies use social media for marketing, it’s clear there’s considerable room for improvement.”
WordWrite Communications, a fast-growing public relations and social media agency with a strong focus in the B2B space, has significant experience with social media as it relates to B2B companies. Its Senior Account Executive Deanna Ferrari, who helped contribute to an award-winning social media B2B campaign, provided her tips for successful B2B marketing, such as doing targeted searches to see where your customers are so that prospects can interact and engage with you, learn your product or service, and hopefully become a lead or a sale.
To read all of Ferrari’s tips and the entire Mashable article, click here.
(Infographic courtesy of LisaWaananen for Mashable.)
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to see, hear and experience them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 global firms. WordWrite clients share a fundamental belief in the value of two-way communications, and in the power of authentic stories told by fluent storytellers. Among WordWrite’s clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., The Pittsburgh Business Group on Health and Redstone Highlands. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
