Of all the major social networks, the one that seems to befuddle the most folks is undoubtedly Twitter. Why else would so many admit to giving up on it?
There are plenty of reasons to be skeptical, for example, the inane twitterings of your least favorite celebrities, or perhaps the large number of inactive and/or spam accounts. Or maybe you just don’t get hashtags. Or should I say #hashtagdontgetit.
Yet Twitter works and works well for many big brands and small companies alike. It’s now a publicly traded company and while it’s not profitable yet, it sells hundreds of millions in advertising. And as this awesome infographic points out, Whole Foods, Zappos, Victoria’s Secret and other great brands have millions of Twitter followers – and they engage with those followers in ways that build brand loyalty, drive traffic and create sales.
So what do these folks know about Twitter that you don’t? Other than, um, how to get started with it.
So what if somebody was willing to teach you how to use Twitter in just five days? What if they were willing to do it for nothing? And, what if they let you use a truly cool tool that would make sense of Twitter? And oh yes, what if they also threw in a full month – that’s 60 tweets – of smart content that you could share that had absolutely nothing to do with what someone ate for breakfast?
If you’ve been waiting to see what all the Twitter fuss is all about but you’ve been reluctant to jump in, your wait is over, thanks to our great partners at HubSpot. Starting today, HubSpot is making available a 5 Day Twitter Kickstart kit absolutely free.
Clicking on that link will lead you to a treasure trove of Twitter wisdom including:
- Tips on creating a real business strategy for your social media efforts
- A step-by-step guide that will tune your Twitter profile for optimum results
- Idea starters on who to follow on Twitter (hint: it’s not those inane twittering celebrities)
- Tools to help you grow your own following
So what are you waiting for? Even if you’re on Twitter now, you probably are curious about how you might improve your experience. Here’s a great opportunity to employ the best thinking of one of the world’s leading social media practitioners – HubSpot – and see what you can accomplish in just one short week.
Here, let me help you out: Here’s your first Twitter hashtag: #5DayKickstartKit.
Happy tweeting and I’ll see you in the Twittersphere!
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Paul Furiga is president and CEO of WordWrite Communications. You can find him on Twitter @paulfuriga.
