The written word is a powerful tool when it comes to storytelling, but it doesn’t have to be the only tool. When producing content for your marketing strategy, don’t forget to think outside the box and change things up a bit. Video is considered content, too.
In fact, video content can prove to be an attention-getting and timesaving alternative to blogging. Search engines typically crawl video well, giving your video blog a better opportunity to go viral than your run-of-the-mill blog post. It’s simply easier to consume than a text-heavy piece of content. Plus, it saves you the time and effort of writing and editing multiple blog posts a week. (Best practices indicate that a blog post should be at least 600 words long, unless it contains a video.)
According to a Nielsen study, 64 percent of marketers expect video to dominate their content in the future, so why not get a jump on the competition and start now? Video blogging doesn’t need to be constant, but the occasional video will grab your customers’ attention when you may be losing them with many lengthy blog posts. Take 60 more seconds to check out my video on the importance of video content in your inbound marketing strategy.
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Rachel Borowski is an account executive for WordWrite Communications. She can be reached
at rachel.borowski@wordwritepr.com and found on Twitter @RachelBro_ski.
