WordWrite President and CEO Paul Furiga shares insight on TIME.com
On February 19, the Web was abuzz when Tiger Woods made his first public statement since news broke about his multiple infidelities. WordWrite Communications’ staffers have been sharing insight on the scandal since it surfaced. In December, Senior Marketing Associate John Durante blogged about Woods’ lack of authenticity. As soon as Woods’ February press conference wrapped, WordWrite Vice President Jason Snyder blogged that he was 80 days too late in explaining himself.
When a reporter from Time Magazine wanted insightful commentary on Tiger’s troubles, the WordWrite Storytelling Blog led her to Paul Furiga, president and CEO of WordWrite. Here’s Paul’s take, as quoted by reporter Belinda Luscombe:
“Paul Furiga, president of WordWrite Communications, agrees, saying, ‘What is the takeaway? The headline? The moral of the story? Tiger failed to deliver one that is clear and compelling.’ There is still no alternative label for Woods than cheater.”
To read the entire article, visit http://www.time.com/time/nation/article/0,8599,1966763,00.html#ixzz0gISpKXRk. (Photo copyright Joe Skipper / Reuters via TIME.com.)
About WordWrite Communications, LLC
WordWrite Communications, LLC helps its clients share their great, untold stories with everyone who needs to hear them. WordWrite specializes in crisis, employee, executive and media communications with particular expertise in health care, manufacturing and technology. WordWrite clients range from small start-ups to Fortune 1000 and global firms. WordWrite clients share a fundamental belief in the value of two-way communications and authentic stories told by fluent storytellers. Among WordWrite’s clients are: KIT Solutions, Koppers Inc., MEDRAD, Inc., Pfizer, Inc., Redstone Highlands, and Regency Global Transportation. For more information on WordWrite, visit http://www.wordwritepr.com, http://www.facebook.com/wordwritepr, or http://twitter.com/wordwritepr.
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