Dumping toxic chemicals into fresh water is a thing of the past. Utilizing sustainable efforts are in. And promoting top quality service is the rising trend. Social efforts amongst the business world are rapidly gaining ground. Everyone, from children, to parents, young professionals, and top executives recognize that being conscious of one’s footprint is of the utmost importance. But you may be asking, why? How can my professional actions impact our ever-changing world?
Corporate responsibility is why. Let’s dive in.
Ben & Jerry’s Seeks ‘Social Change’ with Global CSR Campaign
PR Week
Sit back for a minute. Close your eyes and let your mind drift to thoughts of ice cream. What do you imagine? Warm chunks of chocolate chip cookie dough, or perhaps sweet strawberry is more to your taste? No matter your flavor, Ben & Jerry’s has a new concept in mind. Hosting its 3rd annual “create social change” competition beginning in September, this ever-favorite ice cream company is working to support ethical brand positioning. With contestants across the globe, Ben & Jerry’s is celebrating those who drive innovative business models that create social change.
Whatever Happened to Corporate Stewardship?
Harvard Business Review
While it may be difficult, forget the ice cream and change your mindset to fast food. Have you ever heard of Burger King with the iconic greasy french fries and equally enormous Whopper? Your mouth is watering again, right? Well, Burger King is under a bit of controversy lately for its most recent plan to move its headquarters north of the border. Consumers have reacted negatively to this change, accusing the fast food restaurant of being a traitor to its own American ideal. Read more to learn how business management as a stewardship is being thrown out of the border, so to speak.
Now is the Time to Act on Climate Change
Huffington Post
Okay, enough of the food talk. According to the general secretary of the United Nations, Ban Ki-moon, “Time is running out. The more we delay, the more we will pay.” The effects of climate change are widespread with human activities being the primary culprit. Rising seas are threatening the low-lying islands of the Pacific. Rain forests are endangered in Brazil. And deserts are being destroyed due to the global warming crisis. Climate change is not just an issue for the future; it is an urgent crisis today. Mobilizing actions and support is pertinent for the survival of the land we live in. Take a read to understand why it is necessary to protect our vulnerable Earth.
While one company attempts to promote social change, another attempts to beat the system. At the same time, human civilization is destroying the natural world that human beings thrive in. Awareness and conscious understanding of corporate responsibility is key to embracing the change and not joining the infliction. What steps is your business taking to be proactive within this emerging flat world?
Share with us in the comments below!
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Julia Pizzutti is an intern for WordWrite Communications. You can find her on Twitter @julzutti93.
