Culture can have a different meaning to every single person. Depending on the life you are living, the books you read and the places you go, everyone embraces a different type of culture. More recently, we have found ourselves immersed in a pop culture experience. Pop culture can cover experiences from decades past to current happenings, but it also presents a unique story people can follow. From celebrities to sports, television to music, pop culture is able to engage an audience like very few other experiences and provide a transparency to its consumers. In this week’s Weekly Wrap, see the influence pop culture can have. 
Mashable
Merriam-Webster names “culture” word of the year
People aren’t necessarily looking up the word “culture” to see what it means, but to find inspiration from the word. The word culture has in itself, a cultural story. The Associated Press describes how the word can be applied differently to different words and carry new meanings.
TrendReports
How Companies Have Used Popular Cultural Marketing to Increase Brand Exposure
Today, you don’t even have to see a movie to know the gist of what happened—you could thank cultural marketing for that. Companies have hopped on the pop culture bandwagon, whether it’s shows or products, they know pop culture is sure to draw a huge audience. Trend Reports examines how cultural marketing can be a unique approach to draw in a bigger crowd.
The Huffington Post
Even Pope Francis Isn’t Immune to Pop Culture
Pope Francis probably can’t even define “pop culture,” but many would identify him as a pop culture icon. This is the type of transparency pop culture has created over the last few decades. Allowing people to see into the world of Pope Francis and his interactions with people all over the world. Huff Post has just a few of many pictures, but you can see how Pope Francis is making a mark in pop culture history.
Image credit: Mashable
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Jess Klimczyk is an intern at WordWrite Communications. You can find her on Twitter @JessKlim.
