Weekly Wrap: Email Edition

Email has been around forever, but some of our strategies when using email need revamped. Take a look at email habits people can’t stand, creative experiments for your emails and the most important elements in an email campaign. These three articles are guaranteed to help you improve your email efforts. WW_email2

Pittsburgh Business Times

6 email habits that drive everyone crazy

Do you ever get the feeling that your emails are driving everyone around you crazy? It’s time to change that and the Pittsburgh Business Times will help you with this process. Pay attention to the six habits they outline as well as how to correct them.

HubSpot

Beyond the Basics: 4 Creative Email Experiments You Should Try

Every single day, 196.3 billion emails are sent or received. That’s a lot of emails, if you ask me. Your boring emails are just being masked behind the billions of other emails sent out. You should be understanding your brand’s user experience, reengaging inactive subscribers, leveraging coupons, building reviews into your emails and cross leveraging email and social media. This blog post will help you find creative ways to do just that.

MarketingProfs

The Most Important Elements of an Email Campaign

There are many elements that go into an email campaign, but certain elements tend to stand out. See which ones marketers pay the most attention to and how the level of attention changes between brand marketers and agency marketers.

WW_emailwrap

What email tactics have you used that have proven to be successful and which ones are you hoping to ditch? Share with us in the comments below!

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Jessica Carnprobst is an intern at WordWrite Communications. You can find her on Twitter @jess_carnprobst. Jessica Carnprobst

 

 

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