This week’s Wrap takes a look at how PR mismanagement can hurt a brand. Google’s confidence-rattling admissions, Republicans’ fractured message and McDonalds’ ambivalence-inducing, over-saturated advertising strategy highlights the need for responsible communication management strategies now more than ever.
Google Shoots Itself In The Foot. Again
Forbes
Google CIO, Ben Fried recently gave an interview where he highlights the liabilities inherent in his own company’s cloud computing service. As vendors of the cloud computing service, Google needs to be better stewards of consumer confidence but Fried’s candid responses give investors and consumers cause for concern.
Experts say why Dems won shutdown message battle
PRWeek
As far as PR is concerned, consensus in the industry has been that Democrats won the debt ceiling battle but not just because they passed the requisite legislation. Uniformity, consistency and restraint were the necessary characteristics for public relations success.
Rethinking the McRib: McDonald’s And Others May Stop Rolling Out Frequent New Menu Items
Time 
Non-stop limited-time-offers (LTOs) have dominated the fast food scene for years but their over exposure and incredible frequency have led to decreasing sales for these ‘special’ offers. Many within the industry wonder if the tasteless over promotion of these products have desensitized consumers to their novelty.
Creating cogent, thoughtful and informative communication strategies for any organization are of prime importance. WordWrite’s mission is to find these great, untold stories of business, develop them using our proprietary StoryCrafting process and effectively disseminate them for the benefit of our clients. To learn more about how WordWrite can tell your business’ Story, click here.
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Joe Ducar is a public relations intern for WordWrite Communications.
