Weekly Wrap: Keeping the Brand Alive…and In The Family Edition

The concept of the “family business” has been around for ages, but what about the idea of the “family brand?”  These three family businesses highlighted below have managed to pass the leadership baton through generations while remaining relevant and authentic during changing industry times.  See how Grado Labs, MOSCOT and American Textile have been able to evolve their brands over the years. 

 

Handmade in Brooklyn: How Grado Labs Maintains Its Tradition

Mashable

A headphones business with more than sixty years under its belt has never had a choice when it’s come to keeping up with advances in sound and music.  This small family brand keeps their product at market forefronts by holding on to the familial roots of the business and creating quality merchandise; not just another shiny gadget.

MOSCOT : Shading The Stars For A Century

The Daily Seni

In a 100 year-old family company that has passed the baton through five generations, you can’t help but wonder how they’ve been able to keep their brand relevant and contemporary in changing times.  Zack Moscot gives the dish on how authenticity, not only in design but also in storytelling, has been and will be the key to keeping the eyewear marque alive. 

Evolution of American Textile Co.

American Textile Co.

After 88 years, this Pittsburgh-based textile company and WordWrite client has certainly managed to remain an innovator by producing what people need and keeping it in the family.  The end of this past year saw a transition in leadership to brothers Lance and Blake Ruttenberg as they prepare the textile leader for its 90th anniversary and the future ahead.  Check out their company timeline and evolution that brought them to be an industry leader across the U.S. and Canada.  

At the end of the day, it comes down to authenticity.  Being able to share the heritage and history behind the story of these companies’ evolution has been the secret to their continued success.  

Are there any creative ways that you’re working to share your own unique story?  Tell us in the comments section below!

______

Kyle McClure is an intern for WordWrite Communications. You can find him onKyle McClure Twitter @kylmcclr.

Related Posts

Tongue tied by tariffs? Try this.

What do you say when you don’t know what to say? This is the dilemma many business leaders face today as they contemplate the impact of U.S. trade tariffs. As you can see in the Bloomberg graph above, many leaders

If beauty is in the eye of the beholder

Then so, apparently, is outrage. That describes the initial reaction around the American Eagle jeans campaign with Sydney Sweeney. I waited a bit to weigh in on this crisis for two reasons: First, I wanted to wait for this article that included my