Professionals today have heaps and heaps of information at their disposal. While this was a novelty early in the Information Age, today, deciphering and identifying pertinent information is most important. As professional communicators, marketers and public relations specialists responsible for creating and distributing much of this content, getting recognized in this sea of information is the goal. This week’s Wrap takes a look at emerging trends and how professional communicators are staying ahead of the curve. 
2014 Marketing Trends You Probably Haven’t Heard
Forbes
Gamification? Pre-visualization? Tech time-outs? This article identifies a number of potential marketing trends for consideration in 2014. While some are a little far-out (doggie-biometrics), the majority might prove to be useful divinations that the average marketing professional can use to inform decisions throughout the year.
QR Codes Are Alive and Well and Living in China
Ad Age
Sometimes it can be instructive to look to the past for the next big thing. This article chronicles the success two companies have had in China reviving a technology from the 90’s that Americans had all but left for dead.
11 Modern Technologies That Make the Case for Inbound Marketing
HubSpot
Recently proselytized Inbound devotee Christy Goodman can testify to the fact that Inbound Marketing is an integral part of any public relations strategy. As a more effective and tasteful alternative to outdated and invasive marketing techniques, the Inbound methodology exposes the inefficiencies of advertising predecessors that are better left in the past.
Hopefully these articles have been food for thought and will leave you better prepared for what lies in store for 2014. Thank you for reading and, as always, please share your thoughts and comments below.
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Joe Ducar is a public relations intern for WordWrite Communications.
