As PR professionals, we understand that the media is interested in both stories and facts. Many people hear the word “story” and don’t closely associate it with the concept of a fact. Sometimes, when speaking with someone else (such as a member of the media) we automatically assume that people view our presentation of the facts in the same way we do. Here is a recap of some news stories from this past week, featuring subjects that could possibly use some media relations training.
People in the media and elsewhere have been calling on Republican presidential candidate Donald Trump to “show them the money.” Trump still claims he can dig deep into his pockets and self-fund his campaign, but how much cash does he actually have? We know he owns a lot of assets, but funding a campaign requires liquidity.
In her initial comments on the Brexit vote, Hillary Clinton stressed the need for calm, experienced leadership. She also said she respects the choice that the people of the UK have made. While this may be endearing to some supporters, she did not condemn the decision in any way and many are wondering why. President Obama voiced some concern over the vote and Clinton was a supporter of the EU during her time as Secretary of State.
Oh, the perks of playing football in Silicon Valley. Given the social media stumbles of NFL prospect Laremy Tunsil, the 49ers thought it might be prudent to give their rookies some social media training – at Facebook’s Menlo Park offices. The rookies were taught how many people social media platforms reach everyday, as well as how to protect themselves on social media.
Handling the media is never easy. Do you have any tips on how to handle yourself, either in front of the press, or on social media? Let us know in the comments section below.
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Sam Bojarski is an associate at WordWrite Communications. He can be reached at sam.bojarski@wordwritepr.com
