This past week, the social network Instagram changed its logo and the design of its user interface. The change comes roughly two months after the network changed its algorithm to allow users to view photos more relevant to them in their news feed, as opposed to putting the recent ones first. In this week’s wrap, we take you through some of the reactions to Instagram’s new look – from the press to everyday Internet users.
Instagram’s look will be much cleaner, putting more focus on photos and videos, without changing how users navigate the app. Instagram also stripped a lot of color from the app where user attention should be fixed on photos and videos, but added color in places like home screens.
As expected, many on the Internet did not take a liking to the changes. The new design is minimalist and basic according to many users. But the company cited simplicity as one of the goals in their new logo design. Although many people grow upset whenever there is a change in a popular social network, the present resentment will likely blow over.
Interestingly, the color scheme on the new logo looks quite similar to PowerPoint’s preset slide background “Early Sunset.” A savvy Twitter user or two were quick to point that out. However, there does seem to be a strong reason for the new logo. Instagram CEO Kevin Systrom says “You’ve inspired us to update our look by the way you’ve evolved. We designed our new look to match your vibrant and diverse stories.”
Any thoughts yet on Instagram’s new look? Let us know in the comments below.
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Sam Bojarski is an associate at WordWrite Communications. He can be reached at sam.bojarski@wordwritepr.com.
