Weekly Wrap: Selfie Edition

Unless you have been under a rock for the last two years, you have most likely been a part of the selfie craze. Dubbed the Oxford Dictionaries Word of the Year in 2013, selfie has only become, dare I say it, cooler? Yes, because this fad is here to stay. If you still aren’t convinced, check out these articles on the future of selfies. Screen_Shot_2015-01-14_at_2.58.31_PM

Dan Zarrella

The Science of Selfies

A selfie isn’t just a word, a picture, or even a hashtag, it has become more than that. With over 160,000 #selfies on Instagram floating around, this is science. Yes, you read that correctly, the selfie has become marketing science. Dan Zarrella, the Social Media Scientist, plots out what hashtags, action hashtags and filters you should be using in his helpful selfie infographic to gain maximum exposure.

Business2Community

Selfies Are Here to Stay, So How Can Brands Leverage Them?

To date, more than a quarter of the American population, or nearly 80 million people, shared a selfie. With idolized individuals such as the Pope frequently taking selfies with fans, this trend has become a brand tactic. Brands have begun to utilize the selfie and incorporate this practice into their campaigns and social media strategies.

Mashable

2015 will be remembered as the year the selfie stick took over

It has been said that “necessity is the mother of invention,” and with that we have the selfie stick. This unique product has actually been around for a while, but it is about to take off this year. From techies to tourists, the selfie stick is perfect for anyone — anyone that needs a selfie that is.

Are selfies here to stay, or will a new social media trend take over this year? Share your thoughts with us in the comments below!

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Jess Klimczyk is an intern at WordWrite Communications. You can find her on Twitter @JessKlim.Jess Klimczyk

(Photo credit: Mashable.com)

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