Have you ever watched a commercial and thought, “Wow, that made me feel _____.” Whether you felt happy, sad, mad or excited, it was most likely because of the story being shared. Sharing your story and sharing it the right way can have a powerful impact on viewers and consumers. In this week’s Wrap we look at some stellar storytellers and what we can learn from their best campaigns.
Comcast to Tout Technology for the Blind During Oscars
The Wall Street Journal
Comcast recently debuted a new advertisement during the Oscars promoting not a new service, but technology for the blind. The commercial takes you along with 7-year-old Emily, who is blind, as she describes what she thinks, “The Wizard of Oz” would look like. Not only does this ad pull at the heartstrings but it also has true meaning. Watch the ad and see how Comcast makes you feel.
Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers
Adweek
Coca-Cola is known for their impeccable storytelling. And no surprise, they are at it again with their new campaign, “A Generous World.” In this ad, Coke wants you to know that we all have problems, but someone has it worse than you. Take a look at how Coke shares a new story and maybe changes someone’s perspective.
The Irresistible Power of Storytelling as a Strategic Business Tool
Harvard Business Review
We all know the Budweiser story, and I don’t know one person who doesn’t love it. The puppies and Clydesdales get us, but why exactly? Storytelling is powerful and Anheuser-Busch has it down to a science, literally. Take a look at the specific brand strategy of story sharing and the success behind it.
{{cta(‘8d65813b-5a1b-4d4c-af90-e3263f47b172’)}}
_____
Jess Klimczyk is an intern at WordWrite Communications. You can find her on Twitter @JessKlim.
