At this point, we’re all on social media, or at least we should be. Having an account is great, but it is essential to know what to do in order to interact with online connections. The best way to gain followers, likes or interactions is to create a campaign or contest. In order to complete this effectively, you need to know what you’re doing.
In this week’s wrap, we’re sharing some helpful tips as well as success stories to make your future campaigns and contests a definite success.
6 guidelines for running an ethical social media contest
PR Daily
When running a social media contest, ethical standards should always be your number one priority. Follow these 6 guidelines along with your personal standards to create an ethical contest.
4 Mistakes That Can Harm a Company’s Social Media Campaign
Entrepreneur
When creating a campaign, there are many successful and not-so successful activities that can easily be overlooked. These are 4 common mistakes to take note of, so you can avoid them in the future.
Top Social Media Campaigns of 2014 So Far
Huffington Post
Use these success stories as support and guidance when creating your own. Following their examples, you will find that creating short and catchy hashtags, among many other tactics, is a great start to your campaign.
We hope these guidelines and success stories help to make your next campaign run smoothly. If you’ve already created a successful campaign and would like to share some personal pointers, please let us know by commenting below.
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Jessica Carnprobst is an intern for WordWrite Communications. You can find
her on Twitter @jess_carnprobst.
