Did you notice anything different this year about the Super Bowl commercials — didn’t they seem a little darker than years past? Many of the Super Bowl XLIX advertisers took a different approach rather than funny, bold and in your face advertisements.
So, what was the big idea? There are a lot of different reasons advertisers could have taken this approach. Maybe to play it safe because of the tough season the NFL had or maybe this is the future of ads, but the deep storylines were definitely present. In this week’s Weekly Wrap we investigate a little further about the more serious nature of the ads we saw on Super Bowl Sunday.
Unnecessary Roughness? 2015 Super Bowl Ads Pull at Heartstrings
Forbes
Generally in the past, the Super Bowl is a time for advertisers to take a risk and leave an impression with their commercials. However, the impression was a bit different this year—an emotional, sad and confused one. The storytelling was a bit different in Super Bowl XLIX, but why? Take a look at the unnecessary roughness of this year’s ads.
What’s With All the Dark, Depressing Super Bowl Ads This Year?
Slate
It’s true; Katy Perry was the relief we all needed during the Super Bowl, even if it was just dancing sharks and suns. Of course every commercial is trying to raise awareness or tell a compelling story, but when is it taken too far? Next year, it will be interesting to see if Super Bowl commercials go with the same approach to sharing their story.
Super Bowl XLIX Was Cool, But It’s The Dadvertising That Really Got Us
Huffington Post
It seemed like the general consensus on Super Bowl ads this year remained the same— sad. But, did you happen to notice all the dads? The commercials this year really favored fathers and the role they play in a child’s life. Like Huff Post says, it seems like we have moved on from the “Dumb Dad” trend.
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Jess Klimczyk is an intern at WordWrite Communications. You can find her on Twitter @JessKlim.
