It’s every football television commercial fan’s favorite time of the year. The event has grown so big that the winner of game is less relevant than the spectacle surrounding it. The NFL’s curious decision to have it in New York City has raised a few eyebrows and even raised speculation about postponement but the show must go on! Read up and get primed for the sporting television event of the year.
Welcome or Not, 4,000 Football Fans Will Be Afloat at a Hudson River Pier
NY Times
Bud Light has commissioned a ‘floating hotel’ to shelter and entertain Super Bowl attendees on
the icy banks of the Hudson. Denizens of the ship will be treated to live music, mini golf and all the Bud Light they can drink. Sounds like a party! Right? Not so fast. The public wasn’t invited so unless you were on a list divined by the high priests at InBev, you’re stuck sleeping in a regular hotel on land.
Tim Tebow Is Loving Life Without a Contract in T-Mobile Super Bowl Ads
Mashable
Former quarterback Tim Tebow has finally made it to the Super Bowl! A series of T-Mobile ads will feature the devout ex-football player in all sorts of wacky situations that play off of his past year without a contract. Nice move by T-Mobile! The company leaves no double-entendre unturned in their quest to popularize their phone plans and capitalize on the crushed dreams of an aspiring young athlete. Brilliant!
Audi Marketing Chief: The Story Behind Out ‘Doberhuahua’ Super Bowl Spot
Forbes
Many people question the value of advertising in the Super Bowl due to the outrageous cost but this article with Audi of America’s VP-Marketing gives some insight into why a company would spend this kind of money on 30 seconds. Apparently, if your ad is memorable enough, Audi thinks you’ll see a return on investment. Each year Audi uses a metaphor in their ads to highlight new features in their cars, this year’s ad is no different. Do you think it works?
Now you know everything about this year’s Super Bowl. All that’s left is a trip to the super market for some game snacks. As always, our readers are welcome to add to the conversation below with comments and questions. Happy Super Bowl Sunday!
