It’s no secret that almost every PR pro spends the majority of their days writing, writing and writing some more. In such a writing heavy industry, we are always looking for ways to improve our publications. This week’s wrap shares social media and headline writing tips as well as some wise advice from the late Maya Angelou.
8 successful headlines—and the psychology behind them
PR Daily
Writing headlines can be tricky. They have to be short, concise and, above all, attention grabbing. See which buzz words actually work and the psychology behind them.
How to Create Written Content that Generates Leads
Social Media Examiner
Generating more leads is never a bad thing, but you have to make sure that you are prepared to guide them through the funnel. Grab their attention, educate them and convert them into customers at the end of it all.
Communications Wisdom from Maya Angelou
PR News Online
The world lost one of its most prolific writers this week, Maya Angelou. Communicating was one concept she had down to a tee, and along with all of her famous works, she leaves behind some pertinent advice for all who communicate.
Staying up to date on writing techniques and reminding yourself of some basics now and again will always help keep your prose on point when putting that pen to paper (or fingers to keyboard). Happy writing!
Kyle McClure is an intern for WordWrite Communications. You can find him on Twitter @kylmcclr.
