2013 was a year with some huge stories—healthcare changes, security leaks and scandal paraded across news tickers all year long. As we look forward to what’s ahead, let’s check out a few of the WordWrite blog highlights of special relevance this year.
Big business still betting on Obamacare
Jeremy Church
The Obamacare rollout debacle is just now fading from the headlines as more Americans
successfully enlist, but it wasn’t long ago that a bombastic media could have led one to believe the sky was falling. Jeremy Church read the corporate tea leaves and rather than get caught up in conjecture, prepared for its success by identifying the strategic communications strategies necessary for capitalizing on the eventuality.
Don’t be a Weiner: Hospitals, rife with risk, need a crisis communications plan
Jason Snyder
Not all exposure is good exposure, just ask former congressman Anthony Weiner. In different ways, parts of a healthcare system’s anatomy can create disastrous situations with the mistakes they make, such as HIPPA non-compliance or malpractice. In advance of these mistakes, it’s important for crisis communications plans to be in place to stem the tide as early as possible.
How to make boring content not so boring: Seven tips to uncovering a great story
Hollie Geitner
Dedicated PR pros know how to create opportunities, even when they aren’t immediately apparent. Crisis communication strategy and major media pitching are fast-paced and exciting but as important as they are, it’s not the entirety of the job. Hollie Geitner shares seven tips to inspire the creativity necessary for identifying compelling aspects of your less prominent clients’ stories.
As always, thanks for reading. Please share your thoughts and comments below. Have a great New Year and we’ll see you on the other side!
