In our weekly staff meeting at WordWrite, the topic of collaboration was introduced by Jeremy
Church, vice president of media and content strategies. He began to discuss the notion that as business professionals, our work with our customers is not a one-way street. In a sense, it’s agive-and-take relationship. Consumers ask a business to provide a service and that service is expected to be provided. But if there is no communication on the wants or needs from either end, what can be accomplished? Nothing. Without mutual reciprocity in the workplace, from the consumer, employee and business standpoint, there is minimal opportunity for growth. 
“Alone we can do so little; together we can do so much.”
—Helen Keller
If minds collaborate, a beautiful thing can happen. Ideas, innovation and the sharing of concepts can build a wave of momentum.
Huffington Post
The Unexpected Value of Business Collaboration
Having originated in the mid-19th century from the Latin word collaborare, collaboration is defined by Oxford Dictionary as “the action of working with someone to produce or create something.” In the workplace, collaboration spurs cultural innovation, original thinking and an actual ROI. It has allowed businesses to link employees, partners and customers together. Online tools and platforms have reinforced the benefits of collaboration by introducing some unplanned for value to businesses. See why it is a positive force for improving the outcomes of business activities.
PR News
Will PR and Marketing Get Married One Day?
Silos are restricting, conservative and forceful; they prevent open engagement and cross-communication efforts. In the present market, silos exist between the marketing and PR
departments in the majority of businesses. With separate budgets, there’s a constant pull of competition. Marketing dives head first into its strategy, while PR sweeps to the opposite end of
the path. At PR News’ Social Media Summit, there was a consensus that marketing and PR need to partner more regularly, especially when it involves the rapid expansion of social media communications. These two distinct, yet seemingly interrelated, fields may need to get married one day out of necessity.
Virgin Entrepreneur
How Five of the World’s Best Business Brains Approach Collaboration
Collaboration should not be seen as a dirty word. Never be afraid of collaborating. Don’t forget customer collaboration. The world is getting smaller and collaboration is easier. Tackle a lack of diversity through increased collaboration. What do all of these sentences have in common? You guessed right; the concept of working together. Collaboration is currently experiencing a golden age, where brands big and small are looking to work closely with one another to reap mutual benefits. Read what top business leaders have to say about the positive impact sharing minds has within the workforce.
The supply chain is expanding, teams are global and the workforce is multicultural. As a result, there is no room for a narrow-minded, ‘every man for himself’ mentality. At its root, collaboration is a social activity. It emphasizes a power that brings positive change to organizations because two minds are greater than one.
We would love to hear your thoughts. How has collaboration impacted your business efforts?
Share with us in the comments below!
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Julia Pizzutti is an intern for WordWrite Communications. You can find her on Twitter @julzutti93.
