By Paul Furiga
This is the first post of our new blog. In the next few paragraphs, we’re supposed to explain why you should visit here on a regular basis and set up your blog monitoring tools to quiver with excitement every time we post.
Without meaning to sound self-important, we’re blogging because we have something new (and increasingly important) to say about public relations, marketing communications and the ways we communicate in the business world. As communication professionals, we will model our view on the best use of blogging by practicing what we preach right here.
This blog, by design, will demonstrate our fundamental belief in the practice of public relations as two-way communication. In our posts, we will talk about and model the use of authentic stories, fluent storytellers and the importance of reading audiences to assure that two-way dialogue is really happening. And we’ll invite a dialogue with you.
You’ll find several categories of posts as the blog grows and evolves, covering our proprietary StoryCraftingSM approach that is remaking public relations, and topics of interest to clients, potential clients, fellow practitioners and really, any business leaders who care about effective communication.
We’ll feature many bloggers. The core team includes me, WordWrite’s president and Jason Snyder, our account supervisor as well as some of our trusted collaborators (especially John Durante) who have helped us develop StoryCrafting.
We hope you find our thinking provocative as well as useful. And we hope you visit often to share your thoughts.
So let the blogging begin. And may the dialogue — and the conversation — make for one heck of a story.
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Paul Furiga is president and CEO of WordWrite Communications.
