Why strategic media relations matters for professional services organizations

Many prospective clients might consider media relations skills to be a table stake for any public relations agency.

But what does media relations really mean for those prospects and to the agency itself?  

Many of our clients at WordWrite Communications are in the professional services industry. Media relations success for those clients shouldn’t be measured the same way as for clients in other business sectors, especially those trying to attract a a more individualized or consumer-focused target audience. 

How do we at WordWrite view media relations when it comes to a comprehensive strategic marketing and business development plan for a professional services organization? 

It’s essential. 

Take a quick 70-second look at our latest video blog to find out why. 

After that, be sure to read our previous blog posts that discuss media relations strategy. 

_____

Jeremy Church is an account supervisor for WordWrite Communications. He can be reached at jeremy.church@wordwritepr.com and on Twitter @churchjeremy. Jeremy Church

  • media relations

Related Posts

Tongue tied by tariffs? Try this.

What do you say when you don’t know what to say? This is the dilemma many business leaders face today as they contemplate the impact of U.S. trade tariffs. As you can see in the Bloomberg graph above, many leaders

If beauty is in the eye of the beholder

Then so, apparently, is outrage. That describes the initial reaction around the American Eagle jeans campaign with Sydney Sweeney. I waited a bit to weigh in on this crisis for two reasons: First, I wanted to wait for this article that included my